It isn't uncommon among new technologies. After the initial excitement lulls, sales slow and enthusiasm wanes. Sometimes innovations in the product can regenerate interest in the marketplace; sometimes those innovations don't come or just don't make a difference. It happened to fiber optic cables (everyone uses Ethernet for network connectivity instead), the Laserdisc (the predecessor to DVDs, which didn't come along for another 20 years), and the QR code (developed in 1994, yet virtually unusable until the advent of social media just recently).